How We Helped Professional Electric Grow Local Search Visibility in New Orleans & Slidell
Professional Electric partnered with HomeServiceSEO to improve local rankings, Google Maps visibility, AI search presence, organic traffic, and lead generation across two service areas.
Client
Location
Campaign
Website
Starting With Low Search Visibility
Professional Electric wanted to strengthen its online presence and attract more customers from its local service areas.
The focus was not only on traditional Google rankings. We also worked to improve visibility across Google Maps, local search, and AI search platforms.
The campaign covered both New Orleans and Slidell, giving us two local markets to optimize and grow.
Building the Foundation From the Ground Up
We worked across the website, Google Business Profiles, search visibility, AI search, and social media.
Our initial work focused on creating a stronger technical and local marketing foundation.
- Website SEO foundation
- Google Maps rankings
- Social media presence
- Local search visibility
- AI search visibility
- Technical SEO
- Google Business Profile optimization
- Organic search growth
- On-page optimization
Building the Foundation for Local Growth
Before pushing rankings, we fixed the technical foundation of the website.
We used Google Search Console, Ahrefs, SEMrush and Screaming Frog to identify indexing issues, broken links, duplicate content and other technical problems. We then moved into on-page, content and off-page optimization.
Local SEO & Google Maps
We optimized the business presence for local searches and tracked rankings across New Orleans and Slidell.
For example, “new orleans electrician” improved from position 5.5 to position 2 during the reporting period.
Google Business Profile Optimization
We worked on both Google Business Profiles to improve relevance, visibility, engagement, and lead generation.
- Business information updates
- Profile optimization
- Geo-tagged images
- Service category improvements
- GBP posts
- Local relevance improvements
The New Orleans profile produced 26 tracked calls in July 2026.
AI Search Optimization
Google is no longer the only place customers search. We also worked on improving Professional Electric’s visibility across AI search experiences, covering both New Orleans and Slidell. The report documents Professional Electric appearing in relevant ChatGPT search results and AI-generated local recommendations.
On-Page SEO
We optimized 21 key website pages during the reporting period, so search engines could better understand the website and its targeted services and locations.
- SEO titles
- Target keywords
- Headings
- Meta descriptions
- Image ALT tags
- Internal links
Technical SEO
We continuously monitored and fixed technical issues affecting the website’s search performance.
The website reached a 99/100 Health Score, showing that nearly all critical technical issues had been addressed.
Organic Search Growth
The website showed significant growth in Google Search visibility across the compared 28-day periods.
Social Media Marketing
We also created and optimized the business’s social media profiles. Regular organic content was published to strengthen the brand’s online presence, improve engagement, and support the wider local marketing strategy.
Organic Search Growth
Comparing the two 28-day reporting periods in Google Search Console:
Metric
Before
After
The increase from 31 to 177 clicks represents 471% growth in organic clicks.
Google Maps Ranking Improvements
One of the main goals was to improve visibility in Google’s local search results.
Keyword
Before
After
Keyword
Before
After
Rankings measured using a 9 × 9 grid within a 1 km radius.
Before rank (new orleans electrician) keyword
After rank (new orleans electrician) keyword
Getting Professional Electric Into AI Search
We didn’t stop at Google. We also worked on improving the business’s visibility in AI-powered search experiences.
The campaign produced documented visibility for Professional Electric in ChatGPT local search results for New Orleans and Slidell.
The Goal
When someone asks an AI assistant for an electrician in the area, the business needs to be visible alongside other trusted local providers.
Turning Local Visibility Into Customer Actions
Better rankings only matter when they help a business generate real opportunities. Professional Electric’s Google Business Profiles began generating measurable phone call activity.
Tracked calls — New Orleans
July 2026 · Google Business Profile
Tracked calls — Slidell
March – July 2026 · Google Business Profile
These results show that improved local search visibility in Slidell was translating into direct customer actions, including calls and website visits.
Building a Stronger Website Foundation
Alongside rankings and local visibility, we continued improving the website itself.
- On-page SEO
- Content improvements
- Conversion-focused improvements
- Technical SEO
- Internal linking
- Website performance improvements
The technical work helped the website reach a 99/100 Health Score.
We Didn't Just Chase Rankings
The goal was to build a stronger digital presence across multiple channels.
Google Search
Organic visibility and rankings.
Google Maps
Local rankings and business profile visibility.
AI Search
Visibility across AI-powered search experiences.
Google Business Profile
Calls, engagement and local discovery.
Website
Technical and on-page improvements.
Social Media
Brand visibility and organic content.
The Results So Far
Increase in organic clicks
Google Search impressions
Organic clicks in the latest 28 days
Technical SEO Health Score
New Orleans GBP calls in July
Slidell GBP calls, February–July
New Orleans electrician ranking
Website pages optimized
Hear It From The Client
See what Professional Electric has to say about working with our team and growing their online presence.
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